Taking on the already established strong brand of the flat 'nr' logo, Sophia translated it into a 3D smartie that allowed the object to be used as a device for all sorts and simply fun.

The smartie was taken on a journey, flying inside the 'nr', where objects interact and finally resolve back into the logo bursting with personality.

The theme was to engage, take you to the core and back to the beginning to start the whole process over again.

Client: CBBC