The brief was to create a visually engaging animation using numbers to help 11-14-year-olds identify 'Fake News'.

Using humour, the viewer is taken through a variety of scenarios to illustrate how numbers can play tricks on you and how they should not always be taken at face value.

By creating separate branded characters, this gave the campaign momentum on social media and helped to make each character collectable.

The assets were created and animated in Cinema 4D and rendered in Arnold.

New York Festivals 2019

International Television & Film Awards

World Bronze Medal Winner

Digital Educational / Digital Short-Form Category

Client: BBC