creative direction | motion | 3d
The brief was to design a sequence that took the existing simple but bold Spending Review brand and create a bumper turning the flat logo into a dynamic physical architectural 'monument'.
Once rendered, this 'Guggenheim inspired' 3D structure was set up into a workable template allowing any designer to change images or typography with ease to reflect the key points throughout the bulletins of the day.
Spending Review won Bronze at the PromaxBDA Global Excellence Awards 2016 in New York and included in the Maxon Cinema 4D UK Reel.
Client: BBC News
© Sophia Kyriacou 2018
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