creative direction | motion | 3d
The brief was to design a sequence to illustrate simply and clearly what the tiny particulate PM2.5 is and explain its dangers.
It was essential to make identifiable and understandable comparisons to help make explanation easier to its audience. By using the example of an already small particle such as ‘a grain of sand’ and then inform the viewer that PM2.5 is 20 times smaller it makes the viewer think that this small pollutant should be taken seriously.
PM2.5 won Bronze at the prestigious PromaxBDA Global Excellence Awards 2015 in Los Angeles and featured in a case study on the Maxon Cinema 4D website and their UK Reel.
Client: BBC News
© Sophia Kyriacou 2020
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