creative direction | motion | 3d
The UK Economic Recovery Brand, better known as ‘Paper Town’ was designed for the BBC Business Unit. The brief was to create a sequence to illustrate the UK Economy ‘getting better’.
Sophia conceptualised and 3D modelled a ‘Paper Town’ that rebuilt itself one by one, popping back to life with a subtle hint of humour.
‘Paper Town’ was a finalist at the prestigious PromaxBDA Global Excellence Awards 2014 in New York and featured in a case study on the Maxon Cinema 4D website and their UK Reel.
Client: BBC News
© Sophia Kyriacou 2019
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