creative direction | motion | 3d
FAKE NEWS NUMBERS ANIMATION
The brief was to create a visually engaging animation using numbers to help 11-14-year-olds identify 'Fake News'.
Using humour, the viewer was taken through a variety of scenarios to illustrate how numbers can play tricks on you and how they should not always be taken at face value.
By creating separate branded characters, this gave the campaign momentum on social media and helped to make each character collectable.
The assets were created and animated in Cinema 4D and rendered in Arnold.
© Sophia Kyriacou 2018
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