Sophia was commissioned to create a title sequence to run across multi-platforms, from on-screen broadcast to website and social media.
The microphone brand is a strong and established icon. Sophia conceptualised the 'production line' theme, where the microphone and cube are taken through the various stages of manufacture in a fun and engaging way, bringing to the viewer the end product. The concept is also a play on words: It takes a production line to build the product and a production to make the programme. It is essentially about coming together to create something bigger and better, themes which are very strong throughout the BBC.
The titles were modelled and animated in Cinema 4D using the Arnold Render Engine and graded using Red Giant's Magic Bullet to give it a young audience, Instagram feel.